In a business environment that is constantly exerting pressure to downsize corporate staffing and overhead while maximizing profits, there is a growing trend in the use of business-to-business "alliances". These alliances are special relationships between companies, where one company wishes to outsource particular functions by hiring another company which specializes in those functions. More and more companies are developing strategic alliances and experiencing the rewards of these relationships. For clients who perform a significant amount of construction on an ongoing basis, a strategic alliance can be a very cost effective solution. As an alliance partner, RAPP is responsible for all day to day operations of these projects including management and acquisition and land development phase, product design, sales and marketing, bidding and procurement, construction phase, project closeout and occupancy, warranty and customer service programs, and property management.